As part of our new campaign in West London, we took a look at the diet itself – and decided to take our own advice and shrink it a bit. We know that the old diet helped people slim their bins by at least 40%, so fingers crossed this version is even more effective.
In fact, we think it’s so easy now, it’s like child’s play…such easy changes you don’t even realise how much you’re doing!
The new diet has only two steps, where previously there were five, but there’s still all the top tips and help that we know from your feedback were really useful. We’ve split it out into your dry recycling and making the most of your food – looking at the biggest bin-fillers at each step and giving you loads of ideas and ways to stop them escaping to landfill.
We’ve already got a couple of hundred people taking the new diet – and we can’t wait for their feedback – but if you know anyone who’s not yet done the diet but you think might really enjoy, or indeed their bin might really benefit – do nudge them to come along and have a go.