We’d like to introduce you to Anne Yeeles, the inspiring woman who is behind the W.I’s campaign to reduce food waste.
Anne lives in rural Shropshire and explains, “It all started in my local independent grocery store . One of the girls was loading all the butter into a plastic basket and I asked if it was to be thrown away. There was the silence of confirmation. I was shocked. How come that it could be fit for human consumption one day and then the bin the next? This was not right. I hate needless waste. I scanned food waste on the computer and was suddenly aware of the epic scale both in the UK and the Western World.
“I felt helpless, the situation seemed hopeless, my small, local shop was well run with good control of food stock and still there was waste. But then I remembered The WI resolution process – I could ask them to take action.”
Anne’s resolution to reduce waste from supermarkets was adopted by her local WI group, then the region and then the National Federation of WIs. We first heard about the campaign from Lindsay Boswell, CEO of FareShare who attended the National meeting where the resolution was adopted and shared with us this fantastic photo of the moment when the resolution was adopted. Since then, WI members across the country have been campaigning to get their local supermarkets to waste less food. See their manifesto here.
Back in Snailbeach, Shropshire where Anne lives, they’re sharing the message that size doesn’t matter, that we all need to value our food. Congratulations Anne on creating a new epicentre of the food waste revolution!